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TransPromotional – Part 4 Data Mining

(Length: 3:20)

Unlocking the Power of Transpromo: Data Mining

Welcome to the fourth session on Transpromo workflows and how Solimar Systems’ solutions can assist you with your workflow initiatives. This session overviews how Solimar’s solutions gather content from composed print data streams. Once the information is extracted, it can support various transpromo workflows.

As with our other Transpromo workflows, the solutions enable you to work with fully composed print data. This advantage is significant since it eliminates the need to change your host system or composition processes. For print service providers, this enables the introduction of transpromo concepts to wholly composed outsourced print files when access to the raw input data is not available.

Data and Data Analytics
One critical aspect of transpromo workflows is having a good source of information to control the actions to be taken. This enables the content to be targeted to the end users more precisely with relevant messages. When companies implement transpromo at great effort and expense, the messages must be relevant to the recipients’ interests and demographics. So, to help with data analytics for creating relevant content, Solimar’s workflows can extract information from print data and metadata for exporting to your external processes.

Sometimes, you may want to redesign an application completely, but you don’t have access to the raw source data. In this case, you can use the data mining capabilities to pull content from the print data and then feed it into a document composition package to produce the updated output. The extracted information can be exported to various formats such as CSV and XML and is commonly fed into databases. The information to extract from the data is typically found on the printed page, but it does not need to be. The data mining process can extract information from print files as various types of metadata, such as comments, file names, and even external data associated with the print file. This way, you can pass information to control the transpromo workflow rules in the print data, but it does not need to appear on the printed output.

When the information to control the tranpromotional rules is not part of the print data, the workflow supports obtaining information from external sources that can be applied to the output. The external information typically comes from a centralized database and is obtained through a data exchange, which applies the external information to the transpromo workflow. This might include what inserts, underlays, messaging, or barcodes to apply to the output. For example, the data could be used to extract each employee’s retirement fund contributions and compare them to their maximum contribution. Based on the result, messages could be added to promote higher contributions or other services if they are at the maximum level.

Solimar’s Indexing Tools, Rubika, and SOLsearcher Enterprise, are solutions typically used to extract content from existing output. These are part of Solimar’s Chemistry platform of workflow solutions, which provides print file conversions, connectivity, document enhancement, online presentment, and archiving. The products can work individually but are typically combined to provide a complete solution for production print workflows.

Mary Ann Rowan

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