Software Vendor to Sponsor Inaugural Industry Event Focusing On Hybrid Documents
SAN DIEGO, CA – July 31, 2007 – Solimar Systems, Inc., a leading developer of enterprise output management solutions, today announced its sponsorship of the first-ever TransPromo Summit in New York City, New York. Produced by InfoTrends, the inaugural TransPromo Summit will take place on August 22-23, 2007 at the Hilton New York.
The TransPromo Summit is an educational event that will provide attendees with the “What,” “Why,” and
“How-To” steps for coupling transactional documents with promotional content to produce marketing opportunities. Attendees will learn how to add value to customer communications, improve customer retention, increase revenue and profits, and improve document ROI.
The purpose of bills, statements, invoices and other transactional type documents almost guarantee that they will be received and opened by the recipient. This presents an ideal opportunity for savvy marketers to include tailored messages based on customers’ interests, preferences, and buying patterns. By incorporating personalized variable data and images into these documents, a customized communication piece can be created that gets attention, invokes action, and saves money. These hybrid documents are commonly referred to as “TransPromo.”
“Personalization, colorization and optimization are key ingredients to creating high volume transpromotional documents. At the TransPromo Summit, Solimar will help educate marketing executives and technology professionals on powerful, cost-effective and dynamic ways to add value and optimize data for merging promotional messages into transactional information for multi-channel delivery,” said Mary Ann Rowan, Solimar Systems Vice President of Sales and Marketing. “As an industry leader, we are proud to support the first-ever TransPromo Summit through our sponsorship.”
Solimar will demonstrate technology solutions that are ideal for organizations that output high volumes of customer communications. The latest addition to Solimar’s powerful suite of enterprise output management solutions, Rubika™, has been designed to automate and enhance processes associated with legacy and pre-composed applications.
The TransPromo Summit will bring together professionals for two days of information sharing and peer-to-peer networking.
About InfoTrends
InfoTrends, a Questex company, is the leading worldwide market research and strategic consulting firm for the digital imaging and document solutions industry. We provide research, analysis, forecasts, and advice to help clients understand market trends, identify opportunities, and develop strategies to grow their businesses. Additional information about InfoTrends is available on the Web at www.infotrends.com.