The Look Ahead: Is Print and Digital Workflow on Your 2018 MUST HAVE List?

December 12, 2017
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December always seems to prompt the question, ‘Where did the year go?’. In the industries we serve at Solimar Systems, the Spring and Fall are always busy and seem to propel the entire industry through the year before we even know it. As we look back, we see that print and digital communications, pieces that go out to customers and users regularly, has had an increased interest in understanding and considering Workflow. In fact, Keypoint Intelligence’s Pat McGrew wrote this after PRINT 17:

Workflow solutions become more important with every show as evidenced by the footprint for software providers.

As one of the leading experts in the industry, it is a strong reason to have workflow on your MUST HAVE 2018 list of operational excellence. However, one of the challenges, when we talk workflow, is what we mean. As a base definition, workflow is defined as:

The sequence of industrial, administrative, or other processes through which a piece of work passes from initiation to completion.

At Solimar, we focus on Customer Communications Management workflows. A term coined by Gartner many years back now that basically means data-rich, important and, often, regulated communications that are required to be delivered to customers. The regular examples of this are the bills we receive in the mail from a credit card, loan or our regular bank statements. Other items we talk about are phone bills, utility bills, offer letters for new credit or services, healthcare information and enrollment kits…truly, the communications we receive both in the mail and digitally that help us make decisions and control our lives.

In some areas, we would call these document workflows. Now you may think of a document as a printed piece of paper, but consider this definition in its most basic form:

A piece of written, printed, or electronic matter that provides information or evidence or that serves as an official record.

Bringing this all together, our focus at Solimar is to help companies that take data and produce documents to communicate with their customers to manage and enhance their process of completing that work…or their workflow. Over the last 25+ years, our knowledge of digital systems that create digital files that are printed or electronically delivered gives us intimate knowledge of the challenges that come from the evolution of our technology.

Since the early ‘90s, we have helped companies streamline, enhance and provide valuable cost and labor savings in their efforts to deliver important, educational and promotional content to their customers, prospects, and partners. Whether you are trying to bring together systems, old and new, give greater visibility to your operational and executive team or continue to chip away at the rising costs of doing business at high-speed; our team can help.

From our case studies to our client testimonials, there are rich proof points as to why managing your CCM or document workflows is important. Whether you are looking for a 15% improvement in document turnaround time or improved utilization of digital printing equipment and delivery of variable communications, our team has paired solutions to meet with our clients’ goal.

As you plan for 2018, take a look at what experts like Keypoint Intelligence are saying about workflow—in many industries including wide format—and then take a look at our past newsletters and blogs to see how we can help. From upcoming events like IMI’s Inkjet Conference to the Inkjet Summit, Xploration 18 and GRAPH EXPO, our team participates in the industry and keeps our finger on the pulse of how best to assist our clients.

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In fact, you will want to mark your calendar for our Solimar Systems User Conference 2018 this coming 8-10th of May. We look forward to helping you to elevate workflow to the top of you accomplished list next year and hope you have a wonderful holiday season and successful 2018.

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For more information, call the Solimar Sales Team at +1.619.849.2800.