ABT Mailcom Accelerates Growth with Solimar Automated Workflow Solutions and Strategic Partners— Hansen360, and RISO

With customer demand increasing and ABT’s service offerings expanding, Poeschel identified an opportunity to enhance the company’s operational capabilities. The existing workflow—while effective—relied heavily on manual processes for sorting files, separating pages, and setting up jobs. As volumes grew, these manual touchpoints represented opportunities for optimization. “We had solid processes in place, but I could see that automation would allow us to take on more work without proportionally increasing complexity,” Poeschel notes. “It was about building the foundation for where we wanted to be in five years, not just solving today’s challenges.” ABT had already invested in equipment upgrades, transitioning from Bell & Howell Swing Arm inserters to high-speed BlueCrest inserters, which more than doubled throughput—from 6,000-7,000 pieces per hour to over 11,000. The next logical step was to implement software automation to maximize the return on these hardware investments.

After evaluating multiple software solutions, Poeschel attended a Solimar Systems customer event in Chicago that proved decisive. The comprehensive capabilities of Solimar’s platform—combined with Hansen360’s professional services implementation expertise and RISO’s financing and support resources—created a compelling partnership opportunity. “I had been looking at different software options, and each one had pieces of what we needed,” Poeschel recalls. “When I saw the full Solimar ecosystem demonstrated and met the Hansen360 team, everything clicked. They could deliver everything we were looking for in a unified solution.”

RISO played a crucial early role in the partnership, providing test files to validate the solution architecture and offering financing options aligned with ABT’s investment timeline. “RISO was fantastic,” Poeschel says. “They worked with us on financing that fit our business model—we didn’t need a standard term, and they accommodated exactly what we needed. That kind of partnership makes all the difference.”

The transformation in processing speed alone has been remarkable. What previously required 15 to 30 minutes of manual file handling now takes approximately 2.5 minutes with automated hot folders and intelligent workflow routing. “The time savings are significant, but what really matters is what that time enables,” Poeschel explains. “We can take on more customers, deliver faster turnaround, and our team can focus on quality and customer service instead of repetitive manual tasks.”

Hansen360 designed a strategy that delivered immediate value while laying the foundation for comprehensive automation. Rather than a disruptive all-at-once deployment, the team took a measured approach that kept production running smoothly throughout the transition. “We look at each client’s work mix and current processes,” explains Hansen Longfellow, President of Hansen360. “ABT didn’t need an enterprise-scale implementation—they needed right-sized automation that would grow with them. Kevin was incredibly engaged throughout the process, which allowed us to design solutions that fit exactly how ABT operates.”

The implementation began with targeted solutions to ABT’s most complex file-handling requirements, including automated separation of variable-length documents and intelligent page-count detection. Within two weeks of full deployment, the Solimar system was processing files end-to-end: automated page separation, barcode application, postal optimization through BCC Software integration, and output file preparation.

The Solimar Chemistry platform solution stack includes ReadyPDF for file optimization, SOLfusion and Rubika for workflow orchestration and document processing—all working together to transform incoming files into production-ready output.

Beyond efficiency gains, the new workflow has expanded the offerings ABT can provide to customers. By leveraging 2D barcodes to verify piece integrity, ABT now processes mixed-length jobs—documents ranging from single pages to 7 or 8 pages—in a single production run. Previously, this would have required multiple setups and careful manual oversight. “We used to be comfortable up to four pages,” Poeschel notes. “Now we’re routinely running seven- and eight-page pieces. That opens up opportunities we couldn’t touch before—more complex statements, multi-page tax documents, enhanced marketing materials.”

The postal optimization capabilities have also created new value propositions for customers. By integrating BCC Software for USPS presort automation, ABT can now offer better sorting levels and apply more postage discounts and promotions—savings we share with customers as a competitive differentiator.