Since 1992 DataMail Services has provided
unprecedented printing and mail services to the
financial credit union industry, including member
statements, notices, tax forms, electronic documents,
commercial printing and direct mail. All printing
and services are customized according to their
clients' needs and are completed in house.
Over the course of several years, DataMail Services has evolved their business model, but have
always focused on the credit union industry as their core business market. In addition to serving
their traditional credit union industry, DataMail added a full service commercial printing
operation to ensure it would fill any void in any credit union statement processing cycles along
with proving a constant flow of production.
DataMail Services provides complete services from printed financial statements to electronic
document delivery, presentation and archiving, laser-printing, and 4-color printing. From
document creation to distribution, DataMail Services provides full service document delivery
and management. All of the services are done in-house in a secure environment.
Their customers find that DataMail Services can help them reduce costs and improve their
marketing campaigns while taking advantage of new technologies and services not typically
offered in their industry today. Solimar Systems recently interviewed Dave Sikina, IT Director
at DataMail Services, to discuss how implementing Solimar technology has broadened their
services offering scope and enabled new revenue streams.
"Rubika has proved to be a very impressive
product for us. The ROI is staggering."
Dave Sikina
DataMail Services
DataMail Services had always been known as a customer-focused service organization by doing
whatever it takes to satisfy their customers' requirements. When one of their longstanding credit
union customers approached them about making re-engineering changes to their statements,
DataMail was put in a difficult position. With DataMail's current technology in place, they did
not have the ability to satisfy the customer's requirements. It had become clear to DataMail — if
they could not accomplish what the customer needed to do with their statements — the customer
would take their annual $260,000 worth of business to a competitor.
"This customer had been doing business with DataMail for over 10 years and we had built up a very
solid relationship with them," said Dave Sikina, IT Director at DataMail Services. "We didn't
want to lose a good long-time customer nor did we want to lose a significant amount of annual
revenue."
It was unrealistic to re-program and re-code the customer's statement application at the source
level to accommodate a re-worked document composition workflow. Re-programming the entire
statement application would simply be too costly and a very lengthy development project with a
serious drain on DataMail's technical resources.
